Rozita Dadras är systemutvecklaren som blev HR-specialist. Efter 20 år i olika roller på IBM tog hon tidigare våras klivet över till Tre och rollen som HR-direktör med plats i operatörens ledningsgrupp.
Tre:s nya HR-direktör: ”Därför jobbar vi datadrivet”
Karriär Efter mer än 20 år på IBM tog Rozita Dadras steget över till Tre. Vi har pratat med henne om varför, möjligheterna med datadriven HR och framtiden.

Enligt Rozita Dadras måste HR-arbetet kopplas till strategin. Mindre teori, mer data. . Foto: Tre.
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
Kvalitetsmagasinet premium
Läs vidare – starta din prenumeration
Redan prenumerant? Logga in och läs vidare.
– Sista tiden på IBM hade jag en global chefsroll där stora delar av mitt team satt i USA. Jag kände att jag ville komma närmare verkligheten på golvet och se effekterna av de förändringar vi driver på närmare håll.
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