Knepen som lockar gräsrotsfinansiärerna

Företagande Vad göra om du har en fantastisk affärsidé, men saknar finansiering? Då kan crowdfunding vara en framkomlig väg. I en färsk avhandling visar Nadia Arshad på knepen för att locka de rätta finansiärerna.

Knepen som lockar gräsrotsfinansiärerna
Foto: Stock Adobe.

Crowdfunding – gräsrots- eller folkfinansiering på svenska – är ett växande fenomen. För den som är i behov av finansiering för att förverkliga sin affärsidé kan det också vara lockande att säkra kapitalbehovet, utan rigorösa kreditkontroller och utan att vara beroende av en enda, vänligt inställd bankchef.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

Men vilka är intressenterna som är beredda att satsa pengar i en oprövad idé? Vad får de ut av det?

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