Crowdfunding – gräsrots- eller folkfinansiering på svenska – är ett växande fenomen. För den som är i behov av finansiering för att förverkliga sin affärsidé kan det också vara lockande att säkra kapitalbehovet, utan rigorösa kreditkontroller och utan att vara beroende av en enda, vänligt inställd bankchef.
Knepen som lockar gräsrotsfinansiärerna
Företagande
Vad göra om du har en fantastisk affärsidé, men saknar finansiering? Då kan crowdfunding vara en framkomlig väg. I en färsk avhandling visar Nadia Arshad på knepen för att locka de rätta finansiärerna.

Foto: Stock Adobe.
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Men vilka är intressenterna som är beredda att satsa pengar i en oprövad idé? Vad får de ut av det?
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