Martin Elwin är teknikchef för AWS i norra Europa. En gång i tiden, 2013, var han med och startade upp molnjättens verksamhet i Sverige. 2017 tog han steget till Klarna, där han bland annat ledde flera av bolagets AI-satsningar. År 2024 återvände han dock till AWS.
Amazon-toppen: ”AI möjliggör saker som tidigare var tekniskt omöjliga eller ekonomiskt orimliga men…”
AI Börja med kundnyttan inte tekniken. Det är en av de viktigaste lärdomarna AWS-teknikchefen Martin Elwin vill skicka med företag som vill lyckas med AI innan tåget lämnar perrongen.

Martin Elwin, foto: AWS.
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
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– En stor drivkraft var Amazons utpräglat kundorienterade kultur, som stämmer väl överens med mina egna värderingar. Det är en kultur som jag upplever skiljer sig från en del andra amerikanska produktleverantörer jag arbetat för. 22 oktober är han en av talarna på Connect25 Professional på Folkets Hus i Stockholm.
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