– Föreställ dig en sportbar, du går dit för att se ditt favoritlag spela. Vad är avgörande för att du ska ha en bra kväll på sportbaren?
”Enda strategin man behöver” – bli en känslomakare
Guide
När var senaste gången du upplevde en ”transformativ känsla”? Arvid Axland, kommunikatör och författare, har som jobb att skapa känslor hos andra. Nu lär han både offentlig och privat sektor skapa medarbetarengagemang och kundkontakt.

Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
Kvalitetsmagasinet premium
Läs vidare – starta din prenumeration
Redan prenumerant? Logga in och läs vidare.
Det frågade Arvid Axland, kommunikatör och medförfattare tillsammans med Niels Kjærgaard–Jensen till boken ”Jakten på känslan”.
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


