Kundfokusexperterna: Satsa på relationsbyggandet

Kundfokus Varför lyckas vissa branscher år efter år med att säkra eller höja kundnöjdheten, när andra konstant har utmaningar i att möta behoven? Kvalitetsmagasinet har pratat med några experter om ämnet.

Kundfokusexperterna: Satsa på relationsbyggandet
Foto: Stockadobe

I en tidigare artikel intervjuade Kvalitetsmagasinet en representant från tandvården och en representant från telekom, om deras respektive utmaningar och möjligheter vad det gäller kundnöjdhet. Här pratar vi med sakkunniga om deras syn på saken.

Någonting är fel

Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.

Priskänslighet skapar hets

Isabel Simon. Bild: SKI

Isabel Simon och Calle Walmstedt är analytiker på Svenskt Kvalitetsindex. De tror att tandvårdsbranschens framgång handlar om förtroendebyggande.

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