I en tidigare artikel intervjuade Kvalitetsmagasinet en representant från tandvården och en representant från telekom, om deras respektive utmaningar och möjligheter vad det gäller kundnöjdhet. Här pratar vi med sakkunniga om deras syn på saken.
Kundfokusexperterna: Satsa på relationsbyggandet
Kundfokus
Varför lyckas vissa branscher år efter år med att säkra eller höja kundnöjdheten, när andra konstant har utmaningar i att möta behoven? Kvalitetsmagasinet har pratat med några experter om ämnet.

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Någonting är fel
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Priskänslighet skapar hets

Isabel Simon och Calle Walmstedt är analytiker på Svenskt Kvalitetsindex. De tror att tandvårdsbranschens framgång handlar om förtroendebyggande.
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


