Kulturen är ett viktigt styrningsverktyg menar Anna Jonsson. Foto Sebastian Borg. Erfarenhet och kunnande är viktigt att tillvarata för att inte gå vilse i ropen om att ”förändra er, eller dö”, menar Anna Jonsson, forskare i företagsekonomi vid Lunds universitet:
– Vid större omvärldsförändringar sägs ofta att allt gammalt måste ersättas med nytt. Den som gör så riskerar dock att bli driven av andra i stället för att kontrollera utvecklingen själv. Att följa efter och enbart försöka kopiera andra är sällan en klok strategi, och följden kan bli att man tappar bort det unika i sin egen organisation.
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
publicerad 23 oktober 2019