I mer än 30 år har Svenskt Kvalitetsindex studerat kundupplevelsen i olika branscher inom både privata och offentliga sektorn. Och de senaste årens mätningar har tydligt visat att kunderna ställer allt högre krav på hållbarhet.
Hållbarhet ger allt större avtryck på kundupplevelsen
Kundnöjdhet
Hållbarhet har klättrat på rankinglistan över faktorer som påverkar kundnöjdheten. Trots det har många aktörer fortsatt stora utmaningar framför sig, inte minst för att kommunicera hur de arbetar med hållbarhet, enligt SKI Hållbarhetsindex.

Hållbarhet får allt större betydelse för dagens kunder.
Foto: Stock Adobe.
Någonting är fel
Du är inloggad som prenumerant hos förlaget Pauser Media, men nånting är fel. På din profilsida ser du vilka av våra produkter som du har tillgång till. Skulle uppgifterna inte stämma på din profilsida – vänligen kontakta vår kundtjänst.
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SKI har därför lanserat ett specifikt index i syfte att undersöka och mer i detalj kartlägga vilket avtryck som hållbarhetsarbetet ger på kundnöjdheten.
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